Giving Back, All Things Considered

Giving back…it’s sound marketing strategy.  Let me ask you this; with things being basically equal between company company A and Company B, including quality, service, pricing, positive testimonials and experience, how do you choose? Now consider that company A is generous, they give back, they care about and participate in some of the same things you and I do!  So…who would you do business with now?

I like working with and for companies that give back, quick to participate, actively involved. Most folks do.  It’s sound marketing strategy sure, but it’s also the right thing to do.  Event sponsorship and charitable contributions are a great way to separate your business from the crowd.  Its also a way to team build, filling the work place with a positive, warm fuzzy atmosphere.  Without it, a lot of wonderful organizations and events would cease to exist.

Imagine how your business is perceived when it’s helping local schools, Veterans organizations, low income families, animal shelters, local theatre, medical research, food banks, etc.? There are so many organizations that need our support and its all positive from the public’s perspective.  All things considered, our capitalist system works best when private business gives back.